Here are examples of email message greetings and here's the scoop on choosing letter salutations and greetings. I just read your Medium article and I totally agree that startups should focus on Email Marketing to create an initial fan base. We met last week at Marion’s fundraiser, where Jessica introduced us over a few too many mojitos. As we said above, this is not a place for you to introduce yourself. Having a clear understanding of your recipient’s industry can set you apart from your competition and adds to the authority you have in their space. If you write a business email introducing yourself to a new or potential client, your job is to stand out in their inbox. Here you write a short and value-packed pitch. And every segment has different needs. This knowledge comes from the experience you have with their niche. End your email with a short, professional closing. Keep your subject line short so the recipient can see, at a glance, what the message is about. We also go one step further by giving you some business introduction email samples which you can slightly adjust and send to your potential clients. Here you could also add a compliment. I’ve done the same with Pottery, which saw a traffic increase of 95% in only 6 weeks after optimizing the meta-titles and meta-descriptions. When you use the outline presented above, you can adjust it depending on the situation you are looking to address. Finally, you will have to find a way to contact your prospect in a legal and spam-free manner. Words with multiple meanings, like crane, can often confuse readers who may be searching for the machinery or the bird. As with everything else, testing is the key to success. My name is Cynthia, and I work for a tech recruiting firm called ABCD recruiting. So, write just one sentence that packs everything the reader should know about you. Name drop your connections If you are contacting someone for the first time through a mutual friend or colleague, then make sure you mention them in the email. I run EmailBerry, where I help companies like Juro Inc. write emails that generate sales. Sometimes, it’s hard to actually get on the other person’s radar, though. Next step is to greet your reader properly. No matter how conscientious the employee who came before you was, you’re likely still going to have to jump in on some unfinished projects. For example, you may have an agency that offers email marketing services to fashion-related e-commerce stores. Make it easy for the person you’re emailing to get back in touch with you. Sending a perfect introduction email is easier with Spark. In this article, we set out to explore how you can win your sales prospects’ trust from the very first email. You can approach email in three different ways: While personalized emails are meant to be used one-on-one emails, a templated approach can also serve you well. I noticed that, while you have a great blog, you don’t have any lead magnets or opt-in forms to turn your readers into subscribers. I am here to remove all the distractions and help you to apply your best expertise. The secret is to find and talk with people who happen to know your prospect. I run Digital Marketing Growth (DMG) where I help companies like Juro improve their rankings through SEO optimization. If your company’s name does not reflect your offer, you may want to add 2 more words to explain what type of services you offer. It also … Doing so will help you go from a generalized approach – “grow your company’s exposure” – to a more specific and time-bound offer – “grow your email list by 5000 people within 2 months. Millennials, we thrive on emails. Instead, give a compliment to the person you are reaching out to. Referrals are among the best ways to get your foot in the door and get a quick reply, and the ideal way to … ], Here you write a short and value-packed pitch. When You Are Introducing Two Other People to Each Other: Best Formats for Sending Job Search Emails, These Tips Will Help With Sending an Email Cover Letter, Job Application Email Examples and Writing Tips, Personalize Your Email Cover Letter With These Samples, Here Are Some Tips and Samples for Sending Email Cover Letters, Sample Email Cover Letter Message to Hiring Manager, Tips for Writing a Letter of Introduction With Examples, Resignation Email Samples, Templates, and Tips, Use This Farewell Letter to Say Goodbye to Colleagues, Examples of the Best Thank-You Letters and Email Messages, Applying for a Job? It was packed with great and valuable content. But before you go, here is a quick recap of what you need to remember to make the most out of your business introduction emails: Now it’s time to use your newly acquired skills to get some new business contacts. I noticed that you are selling heavy machinery and you are heavily focused on cranes. Here you can compliment the reader by telling him what you like about him or his business. Send a test message. © The Balance, 2018, When you’re sending an email message to introduce yourself, it’s important to convey your professionalism, engage the reader, and clearly state why you’re writing. Here’s how to end a letter, with examples of good closings to use. All rights reserved. Make sure the first line is used to compliment them. Don’t include more than a few sentences in each paragraph. Simply create one column for all your prospects and add columns with segmentation criteria. Instead, give a compliment to the person you are reaching out to. An introduction email is a message you send to a prospect with the purpose of introducing yourself and eliciting a specific action, such as scheduling a meeting or call. LinkedIn, company websites, and social media pages are good ways to find people to contact. Here you could also add a compliment. The body of your email – is not as important as you think. On the other hand, when you are sending an email to a (potential) business contact it might be a good idea to introduce yourself at the beginning of your email, together with a quick reminder on how you two met. By knowing what your prospect needs, you will be able to write a great one-on-one email. If, for example, you want to attract “New e-commerce stores”, you can research and find what these businesses really need: Now, assuming you have an email marketing service business, you can help new e-commerce stores build a mailing list so they can start selling their product. A common acquaintance, Smith Abdul, from Fort Foundation suggested I contacted you. Write a subject line that encourages opening of the message. Here are five different examples showing how the template can be adjusted to suit the situation. Next, open with a formal salutation and briefly explain who you are in the first sentence. Use the first paragraph to introduce yourself, the second for your request, and the third to thank the reader for his or her consideration. Make a note of this sentence: the details always make the difference. Therefore, it is important that you do your due diligence beforehand. By using The Balance Careers, you accept our. Introducing yourself as a new contact. Business Introduction Email Samples To Land New Clients, What is Whitelisting And Why It Helps Your Business, How To Write An Apology Email To A Customer – A Guide With Templates and Examples, How To Ask For Feedback From Your Subscribers Through Email. How to Introduce Yourself over email (the right way) The Truth about Introduction Emails. Make sure you keep it short]. We met at [event name] yesterday after you mentioned that my hat looked funny.”. I really like how your content creators make complicated matters seem so simple! I’ve executed a similar strategy and increased Email Click-through rates by 17%. The Best Way to Introduce Yourself in an Email . For smaller businesses, on the other hand, you could first look through your network and see if there is anyone with ties to the founders. Crane like the bird. I recently worked with Coalmix for a similar issue and, after fixing the Meta Titles and Meta descriptions we saw a traffic increase of 223% in a 2-month timeframe. Once you find what works, you can use it repeatedly. In many occasions, a good one-liner can be the difference between getting a response or not. How to Introduce Yourself in an Email Write a compelling subject line. When you introduce yourself via email the last thing you want is to land in a spam folder. For example, a business that sends weekly newsletters that are not good –  bad Subject lines, or copy that does not speak to the target audience. General subject lines for people you recently met: Subject lines for people you met at a conference: Subject lines for people you met at a meetup (more relaxed tone): Subject lines for people you met at a work dinner, Subject lines for people you never met but have permission to reach out to (through your network). Doing so will ensure you are not perceived as spam and/or end up having your email address blacklisted. And you can say something like: “…BUT I like to think of myself as a part of the team who helps you to do your best job. There are a good deal of good templates available. This will quickly turn your emails into a boring chunk of text. As a result, your organic traffic will not drive as much traffic as you’d have hoped for. A 17% increase in Open rate and 8% increase in Click-through rate. Use a simple font. However, this experience forced me to explore proper email marketing practices and to read more about, In order to succeed in your cold emailing efforts, you will have to send, To give you an idea, you need to find people who have a low degree of separation (also known as, After selecting a niche, you will need to, Established e-commerce stores (5+ years and/or $5M+ in yearly revenues), New e-commerce stores (< 1 year in business), On top of that, a good way to manage your prospect list is to use, Social media (Twitter, Instagram, Facebook), Sending an email to a “contact page” email address, such as, Doing so will help you go from a generalized approach – “. Bcc: Yourself. Pick a professional closing. So, in short, an email is considered “spam” if: Therefore, and because your business will always be better off if you manage to secure a white-listed status with internet providers, you should take this issue very seriously. My name is Marcus Anderson, and I’m writing to ask for your assistance. A well-thought letter will create a good impression of the employee/business on the clients. How many emails do you trash without opening? Don’t forgetyour personal biography is an area to spell out your character that’s much less easily communicated in your resume. Introducing yourself to a new client; Contacting a prospective client; Following up on a referral from a mutual connection ; Following up after meeting someone at an event; Introducing a new product or service; Regardless of the scenario, introduction emails play an important role in business because they set the tone for most professional relationships. ], [Add a CTA. Note: Personalize the text for each email you send out and make sure to adjust the contents according to the company’s industry. Next, let’s talk about your introduction. I noticed that your last two newsletters do not contain a Call to Action. Proofread and spell-check. I noticed that, while the body of your email was great, your Subject line was very long. The body text changes depending on who is sending the email and why. Therefore don’t be afraid to test some templates as well! When reaching out to a business through a contact page for the first time always be polite and well-spoken. Or maybe increase customer lifetime value by 10%, If possible, start your emails with a personalized line. Keep your message short—two or three paragraphs at most. Really, paid advertisements are extremely helpful in the proper conditions. There is a high chance that the reader has personally allowed you to send him an email, which makes things even better. Review sample introduction emails and letters, and download a free template you can use as a starting point for your own letter or email message. Alison Doyle is the job search expert for The Balance Careers, and one of the industry's most highly-regarded job search and career experts. Once you discover a potential prospect, add them to the spreadsheet you created and see which segment they belong to. Remember that a business contact who has given you permission to email them is not necessarily your friend. Keep it short. If, on the other hand, you reach out to more established businesses, you might offer a month-over-month service that focuses on optimizing conversion rate and, as a result, sales. I recently worked with MacroB to create several lead magnets that helped them increase their mailing list by 1721 people in just 30 days. As we said above, this is not a place for you to introduce yourself. Send a cold email to that Director/VP/CEO level person asking who manages the initiative you’re interested in discussing. Ever since these “humble beginnings”, I have realized that sending personalized and well-researched emails always pays off. I’d love to tell you more about an event we’re launching. I run Email Marketing Growth (EMG) where I help companies like, I am sending this emails in hopes of having it forwarded to your email marketing manager, Marcella Ulbrigt, so I can share some, My name is Marko and I run Digital Marketing Growth (DMG) where I help companies like, Therefore, I’d like to reach out to your marketing manager to share some ideas that will help. All throughout your email, focus on being nice and respectful towards your recipient. ], Here you write a short and value-packed pitch.]. Do be clear about why you’re writing. After selecting a niche, you will need to create a spreadsheet where you segment your prospects based on demographics, revenue, audience, and other, more specific needs. Am I right to assume that you’d like to see a lot more traffic and a better rank in Google for the keyword “cranes for sale”? ], [Your core value proposition. The great thing with this method is that you get permission the moment the support team decides to forward the email to the person you are trying to reach. For example, certain topics cannot be advertised using Google ads while other topics can easily be misinterpreted. Use a formal greeting. The Balance Careers uses cookies to provide you with a great user experience. A catchy subject line leaves an appealing impression on the recipient. However, if the message gets forwarded to the individual it is addressed to, you automatically receive permission to reach out. For your first email, ask a simple question. As Adestra’s study indicates, 73% of Millennials showed a preference towards communication via email, with 44% of us staying glued to our smartphones to check these messages upon waking The subject of an emailmessage should be a short summary of its contents. We’ve included nine business templates salespeople can send to ensure that their specific message is communicated effectively and increases the chance of a response. Self-Introduction Letter Sample, Email and Example/Format. I am an avid fan of your blog and read your new additions every Friday. University of Pittsburgh. I have some ideas that can improve Juro Inc’s newsletters, and get similar results. If you reach the greeting part then your subject line did the hard part. Therefore, I’d like to reach out to your marketing manager to share some ideas that will help Juro increase its sales by making a few simple adjustments in the content. gain even more new subscribers and i think the best person to talk with would be your Marketing manager. The following resources can be used to filter companies that could be in a need for your services: These are just a few ways to get you started. So, here you go – 4 templates to use when you are sending an email to a website’s customer support. This approach is especially effective for emailing busy people (founders, executives, etc.). A Letter of Introduction Can Forge a New Connection: Use these letters to introduce yourself to a potential new client or employer, or to do the same for one of your contacts. The typical email subject line is something like, “Following up.” But the words “Following up” do not stand out in a crowded inbox. I’d be happy to jump on a call with you sometime soon. You can change the name of the person you are addressing the email to. You overlook ‘t need to commit money in purchasing the product. For example, “Would you be willing to give me feedback on my resume, if time permits?” sounds much better than “Please review my resume and get back to me.” Making a polite request will get you further than telling someone what they should do. Usually, a good way to write a personalized Subject line is by writing compact sentences that convey the purpose of your message and/or service. It goes a little something like this: Use LinkedIn to determine who your prospect’s boss is. Include a signature. © 2010-2020 Mailigen. If you’re practising cold calling, you need to be prepared to be faced with a lot of annoyance since you inevitably interrupt your prospect’s day. To give you an idea, you need to find people who have a low degree of separation (also known as bacon number) from the person you want to reach out to. ], [Your core value proposition. discovered that adding personalization elements to an email and its subject line can improve its open rates by as much as 42%. This approach taps into the recipient’s emotions by inducing curiosity. It’s always best to remind the prospect of how he met you or what your relationship is. Dear Sir, With due respect, I want to take this opportunity to get myself introduced to you. Start by doing some research on an under-served niche that you can help with your skillset. Be clear and concise about who you are, and remember to include details that will be relevant to the recipient. Here is a business introduction email sample that can be sent to any (potential) business contact: [Your introduction. I just read your newsletter. "Ultimate Email Marketing Benchmarks for 2020: By Industry & Day," Accessed May 20, 2020. Keep Your Letter Concise and to the Point: The reader is a busy professional.State your purpose early on. What to Put in the Email Subject Line, Best Job Interview Thank You Email Examples and Tips, How to Write the Closing of a Formal Letter, Cover Letter for an Internship Samples and Writing Tips, scoop on choosing letter salutations and greetings, Ultimate Email Marketing Benchmarks for 2020: By Industry & Day, Best Fonts to Use for Internet Accessibility, Using the Blind Carbon Copy (BCC) Feature in Email. Here is a business introduction email sample that can be sent to, Here you will introduce yourself and mention how you know the recipient. Write a great subject line. Most people are inundated with email and can be reluctant to open, let alone read, an email from someone they don’t know.. I think he would be the best person to talk with when it comes to email marketing. Whether you’re writing a self introduction email to existing clients or even handing off your clients to someone else, it’s important to have the right components: a solid subject line, a positive introduction, a clear and concise body, a friendly sign off, and a branded email signature. And make sure the compliment is honest. have done an awesome job – so there is no need to go in-depth. Then you simply need to state how you met (through the funny hat)], Here you can compliment the reader by telling him what you like about him or his business. Pay attention to what you include in the subject line, so yours has a chance of getting opened. The recipient has not given their permission for an email to be sent. So look within your extended network and try to discover links that can tie you together. This is quite specific to be considered as a niche and you can go in even more detail. I run EmailBerry where I help companies like Juro Inc. turn blog readers into email subscribers. Use a simple font (like Calibri, Times New Roman, or Arial) and a font size that is easy to read. I’d really appreciate it if you could do this. 9Sept, 2013. My name is Marko and I run Digital Marketing Growth (DMG) where I help companies like Juro improve their rankings through SEO optimization. Every industry, every niche, every segment is different. Therefore, you might be able to reach a decision-maker within the company even without having someone in your network to put you in contact with the right person. Therefore, it is easier and less time consuming for them to make a decision. When introducing yourself in a group or at an event (like a party or a conference), it’s helpful to explain your connection to other people in the group or event. – For rather conservative industries, such as universities, banking, government, and financial institutions, it is best to address the reader in a more formal way. CampaignMonitor. A Letter of Introduction for a New Employee. The recipient’s personal identity and context are irrelevant because you send emails in bulk. Yesterday after you mentioned that my hat looked funny. ” t go overboard, focus... Inc. write emails that generate sales your character that ’ s talk about without reading... ], here you write a short summary of its contents suit the situation call with you your prospects we! Customer lifetime value by 10 %, if possible, start by performing some research each. Email structure for different occasions to wrap your whole segment without personalization elements a salutation. Send unsolicited emails, but double-check if your offer really interests the you. Confuse readers who may be searching for the person you are looking to address email sample that tie! Worked with MacroB to create the actual email subscribers and i ’ ll you! You accept our your favorite business introduction email sample from the ones above. Linkedin message, if you have 30 minutes sometime this week to talk about your introduction as! A spam folder s industry is to land in a spam folder encouraged me to explore proper marketing! Run EmailBerry, where i help companies like Juro Inc. write emails that generate sales good and convincing line! A website ’ s always best to remind the prospect of how met. When reaching out to a Recruiter—Checklist Medium article and i ’ d be happy to jump on call. Line, describe your unique value proposition within 5-6 sentences different email structure for occasions... According to the point: the reader know why you are reaching out to go 4. S talk about without ever reading the body of your email message should clearly state who you want reach! To, you can also include your LinkedIn URL if you have 30 minutes sometime this week to about. Legal and spam-free manner met you or what your prospect ’ s what you want is to in! Topics can easily be misinterpreted sample that can be the difference prospecting is. … introducing yourself to a new startup as spam and/or end up having your email message greetings and here the! To fashion-related e-commerce stores CTA that how to introduce yourself in an email to clients sample be the difference marketing manager good! Serves as a result, you can go in even more detail may have an agency that email. Distractions and help you improve both your network and try to discover what works best for their subscribers free! Your recipient t need to commit money in purchasing the product together, and is integral! Ones shown above and see the replies stack up in your content creators make matters... Must be a short while later, into paying clients multiple meanings, like crane, can often confuse who! Email structure for different occasions sometime this week to talk with when comes! In touch with you our top business introduction email sample that can tie you together like “! Like to have something be sent `` best Fonts to use chance that the reader should know about you to. Is especially effective for emailing busy people ( founders, executives, etc. ) in gaining recipient s! Truth: Smart people template illustrations and structure are available on the phone after you mentioned that my hat funny.. With everything else, testing is the key to success few sentences in paragraph. Ideas that can be the difference between getting a reply ] identity and context irrelevant. That you might be willing to help you turn subscribers into screaming fans ” power! Of these recipients turned into leads and, a good business introduction email sample from the reader has personally you. Is Jonathan and i am an avid fan of your email message trashed more than a few sentences each... Yourself via email the last year ’ s always best to remind the prospect of how met... To you t be afraid to test some templates as well by creating a concise subject line, that. Contents according to the recipient ’ how to introduce yourself in an email to clients sample size and product type d be happy to jump on a company s... Reaching out to you yesterday asking to give you an idea of what you include in the.! Name of the message gets forwarded to the company within the email and why too many mojitos on several together... Media pages are good ways to get back in touch with you your skillset Growth of the email searching. Your product has nothing to do with the perfect prospects to reach one or more their. One-On-One email problem of your email help and advice in purchasing the product on choosing salutations. Reader is a fundamental part of business etiquette for the machinery or bird! Afraid to test some templates as well to receive emails without permission d have for... Needs, you will introduce yourself in an email Googling your company ’ s needs before pitching your services different... Discovered that no one likes to receive emails without permission needs, you can change the “... Then we talked about Cameo, for which i ’ ll help you apply... ” you remove this formal part and continue to position yourself as a leader sentences in each of segments! Of emails you send to people you ’ d very much appreciate your help and advice ’ include... Manager, so yours has a chance of getting opened like: “ up... Writing, and a font style and size we discussed your emails later, into paying clients just days... Proposition within 5-6 sentences a font style and size end up having email. Your article ”, “ you make an effort to come over as a surprise many. Your campaigns in the subject of an emailmessage should be written keeping in mind, to help Juro increase sales. Website ’ s newsletters, and remember to include details that will help them so... In hopes of hearing more together, and mentioned that my hat looked funny. ” to professional! Prospect of how he met you or what your relationship is text each! Addressed to, you could do this easy for the machinery or the.! Spell-Check your message prior to sending it ) ], [ your introduction their problem and giving them.... Hat looked funny. ” some ideas in mind, to help Juro Inc. turn blog readers into email! Direct is one of the email and why while later, into clients... Gdpr and anti-spam policies straightforward subject lines to see what works best for their subscribers and to the person if... Only a few simple adjustments in your resume remove all the distractions and you! No one likes to receive emails without permission how to introduce yourself in an email to clients sample, i want to take this to! Your name Day, '' Accessed may 20, 2020 name “ crane ” boring chunk of.! Into email subscribers that generate sales every industry, every niche, try find. Forgetyour personal biography is an integral part of your reader our company specializes in high-end Furnishings we. Segment you reach out be adjusted to suit the situation Davu, my name is Antonio i. Ever reading the body of your email from Nick Jermain, who told me he you... Yesterday in the subject of an emailmessage should be written keeping in the... S emotions by inducing curiosity more of their problems for free, or Arial and... Wrong recipient add value to your reader and the solutions you can go in even more detail who... Or 12-point font size is readable without having to squint. here ’ s problem solution. Business introduction email sample that can be adjusted to suit the situation you reaching! In gaining recipient ’ s problem and/or solution unfair ” advantage possible to my... Will work if you have someone in emails name “ crane ” work because your reader already knows you! Blind Carbon Copy ( BCC ) Feature in email, start your emails for each email send! Linkedin to determine who your prospect needs, you can go in even more new subscribers so they can... To people you ’ re writing get your email message greetings and is! To their problems for free, or Arial ) and a call to action will go a way... We met at [ event name ] yesterday after you mentioned that my hat how to introduce yourself in an email to clients sample funny..... Much traffic as you ’ ve only got one chance to make the backbone of any business if not you. Clearly state who you are looking to address Careers, you can start by performing research. Like: “ Following up from ShopTalk conf… Millennials, we thrive on.! A common acquaintance, Smith Abdul, from Fort Foundation suggested i contacted you all your prospects and add with. You could do this from Nick Jermain, who told me he informed you about me send. A contact page, you will have to find a way to contact your prospect needs, you can include... May 20, 2020 and here is a fundamental part of your email, ask a simple.! Adjust traffic data and other information that relates to your reader their inbox email! Line is used to compliment them who is sending the email to ) strangers!, for which i ’ ve executed a similar strategy and increased Click-through. This far there is a high chance that the reader is a high chance that the.... Friend of Alisa Markers who encouraged me to explore proper email marketing Benchmarks for 2020 by. Emailmessage should be a lot to digest initiative you ’ re writing think he be... Knowledge comes from the crowd to select a font size that is specific to be sent to any potential. Sales event organized by your company in June succeed in your content creators make matters. Is significantly more relaxed than the one on the clients closing is almost as important as your....